![]() ![]() The copy is about a cold hard stat, “AWS has 7x fewer downtime in hours than the next major cloud provider.”Īgain, the CTA stands out and is designed to get you to click. The ad is a simple, dark background with the Amazon logo and CTA at the bottom-right corner. Amazon Web Services Ad: Amazon nails it in both design and copywriting.Even if you don’t click on it, you’ll remember they offer a free trial. Different images and videos from Disney+ play in the background as you scroll down.ĭisney also nails it with their CTA. The ad is a simple brown and black design with an image of the Mandalorian in the centre. Disney+ Ad: Disney+ ad serves one clear message, “exclusivity.” More than anything, the ad reminds you of one thing: Disney+ has the content you can’t find anywhere.Īnd the entire banner is really immersive you feel like you’re exploring a new world whenever you scroll!Īnd they back it up with a beautiful, creative ad.The CTA, ‘Learn More,’ is also placed perfectly, attracting your eyes as soon as you’re done reading the headline. ![]() The text animates and changes colour as you scroll down, making it stand out on the page. The ad is simple, with a blue background and shades of white and the nCino logo at the top. In this ad, nCino is all about reinforcing their online authority using the headline “the world’s leader in cloud banking software.” It’s a bold statement, and they back it up with an equally bold ad design. nCino : This ad was created by nCino - a leading financial software company.The ad starts with a simple white background, and as you scroll down, the text and savings rates animate, and the background changes to different colours and images. It’s clear the company wasn’t after clicks but to popularize their 5x saving rate. Capital One Ad: One of the most creative ads I’ve seen for Capital One was created using Google Web Designer.The elements animate and move as you scroll down the page, creating a really immersive experience. But what makes this ad interesting is the use of motion graphics. The ad blends different elements, including an image of the car, nature, text, flying birds, and a call-to-action button. Peugeot 2008 Ad: Peugeot 2008 Banner Ad: Here, we have a banner ad example from Peugeot for their 2008 model.To give you a little taste of what it can do, here are some examples of banner ads that look complex but were actually created in Google Web Designer (GWD): 7 Example of Banner Ads Created in Google Web Designer The more you experiment with it, the more you’ll understand how everything works. The best way to learn how to use Google Web Designer is by playing around with it. After you open it up, you’ll see a design area in the centre of your screen and a panel on the left that has all the tools you need to create your project. You can download it straight from the Google Web Designer website and install it directly on your hard drive, same as Photoshop or Illustrator. Google Web Designer is a standalone software for Mac and Windows. Plus, the platform is constantly updating to include new features that give you more creative flexibility. It’s user-friendly, with a drag and drop interface that lets you quickly apply pre-made elements, animations, transitions, and masks to any web design project. Plus, it integrates seamlessly with Google Ads and “ Search Ads 360 ” (formerly DoubleClick Studio), making it the perfect tool for businesses looking to create impactful HTML5 banner ads campaigns. It comes with built-in tools for creating smooth motion graphics and engaging user experiences. Google Web Designer is a free web design application that lets you create interactive, visually stunning HTML5 ad banners. I know there is great resources available for creating ads for AdWords but they are very difficult to find.Ever since the release of Google Web Designer, there’s been a lot of buzz around it. I've always found that GWD is far more intuitive to use when creating banners for DoubleClick for numerous reasons. It's a feature which I feel would make sense and we love using GWD! We generally use GWD daily and create hundreds if not thousands of ads for global brands. Would it be possible to implement the blank slate when creating a new banner ad from the 'Create New Blank File' dialog box when selecting Environment > AdWords? As doing this at the moment doesn't create the relevant files you need to serve the ad on AdWords but the blank slate does. I'm really happy with the blank slate template and fortunately I got to create one banner from it which I was able to re-purpose for other sizes. (for example there was a blank white canvas when previewing the HTML in the browser) I originally attempted to build a new dynamic template from using one of these templates however I had to start from the blank slate because using the pre-built templates created a lot of issues. ![]()
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